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Data Capture With emerging media entering the marketplace on a regular basis, vying for consumers’ attention is becoming increasingly difficult. The 30-second spot is proving to be less effective and marketers are forced to look for alternatives. Consumers themselves have even resorted to avoiding messages whenever possible by installing pop-up blockers or fast forwarding their DVR (such as TiVo) to avoid commercials. Experiential Marketing was once seen as an alternative approach to reaching the most media-savvy audience. It offers an engaging, entertaining and interactive brand experience unmatched by traditional marketing. Brandstand has developed and patented their unique concept to achieve unprecedented results in the Experiential and Database Marketing methodology of advertising.
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