Case Study Highlights

  Starbucks Uses Brandstand To Create Interactive Brand Experience

Starbucks Coffee Company, title sponsor of the Calibash Music Festival, recently used Brandstand's patented mobile event marketing and entertainment solution at the Starbucks Calibash Pre-Party at the Honda Center in Anaheim, California.

Chosen for its entertainment, mobility and interactive capabilities, Brandstands were positioned around the Honda Center allowing Starbucks to entertain attendees and collect valuable marketing information using Brandstand's integrated touch-screen kiosks. The event set a Starbucks record by capturing data from hundreds of event attendees in just 4 hours.

As part of the festival's "village," Starbucks designed an interactive environment for Calibash attendees. At the heart of this experience were the Starbucks Brandstand units, which were immersed in a crowds of people who enjoyed music, entertainment and video based interactive content from the Brandstand's multimedia offerings.

Keeping attendees entertained with audio, video and Starbucks beverages was previously a difficult task at the location. But with Brandstand's self-contained power capabilities, the units were able to run continuously for over 8 hours.

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