Case Study Highlights

CARCHEX Uses Brandstand To Create Unique Retail Experience

When CARCHEX, the Maryland based extended auto warranty service provider, was looking to extend its successful Internet-based business to incorporate a retail presence for the company, one thing was certain. They were looking for a way to stand out and grab traffic with a unique, engaging mall experience. That’s when they contacted Brandstand.

"We were looking for a an exciting way to activate our new endorsement deal with Dale Earnhardt Jr.," said company CEO Jason Goldsmith. "While any mall kiosk would have given us a simple cookie-cutter presence, our Brandstand is unique and allows us to differentiate from other vendors in the retail environment."

Using Brandstand's powerful multimedia system, CARCHEX is able to create and reinforce brand awareness with audio and video messaging. In addition, the Brandstand is equipped with data-collection kiosks which walk prospects through the auto warranty selection and purchase process.

"With Brandstand, we can now have a retail footprint that allows us to show our brand, showcase our services, and execute a sale exactly the way we want -- all while respecting the mall's appearance guidelines," Goldsmith added.

"Brandstand’s folks made the process very easy," said CARCHEX Vice President of Product Development Joe Campanella. "The ability for our staff to setup and shut down quickly -- in just a matter of minutes -- is a huge advantage."

In addition to its new retail presence at shopping malls, CARCHEX plans to use Brandstand units as part of its mobile marketing plans at events throughout the country.

View Brandstand's CARCHEX Retail Mall Experience »

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